What are the 3 C’s in Agile?

Agile methodology has gained immense popularity in the world of project management and software development. It offers a flexible and collaborative approach to delivering high-quality products in a fast-paced environment. One of the key principles in Agile is the emphasis on the “3 C’s” – Card, Conversation, and Confirmation. These 3 C’s play a crucial role in defining and prioritizing work in Agile teams. In this article, we will explore each of the 3 C’s in detail and understand their significance in Agile.

3 C's in Agile
3 C's in Agile

Card: Creating a Clear and Concise Work Item

In Agile, a card refers to a work item or a task that needs to be completed. It can be a user story, a bug report, or any other unit of work. The purpose of the card is to capture the requirements and expectations associated with the task. It serves as a concise representation of the work to be done and provides clarity to the development team.

When creating a card, it is important to include essential details such as a clear title, a brief description, and acceptance criteria. The title should be descriptive and convey the purpose of the card effectively. The description should provide enough information to understand the task in a manageable length. Additionally, the acceptance criteria outline the conditions that must be met for the card to be considered complete.

Why is a Clear and Concise Card Important?

A clear and concise card helps in promoting effective communication and collaboration within the Agile team. It ensures that everyone involved understands the task and its requirements. By having a well-defined card, the team can avoid ambiguity and reduce the chances of misinterpretation. It also enables the team to estimate the effort required accurately and plan their work effectively.

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Conversation: Collaborative Communication and Continuous Feedback

The agile methodology emphasizes the importance of conversation among team members. Regular and open communication fosters collaboration, knowledge sharing, and the exchange of ideas. Conversations occur throughout the Agile lifecycle and involve various stakeholders, including product owners, developers, and testers.

Conversations take place during daily stand-up meetings, sprint planning sessions, backlog refinement, and other Agile ceremonies. They provide an opportunity for team members to discuss the work items, clarify requirements, share progress, and address any challenges or blockers. These discussions ensure that everyone is on the same page and working towards a common goal.

How Does Conversation Benefit Agile Teams?

Conversations play a vital role in Agile teams by promoting collaboration and transparency. By encouraging open communication, teams can quickly identify and resolve issues, mitigate risks, and adapt to changing requirements. Through continuous feedback, team members can validate their understanding of the work and make necessary adjustments. Conversations also enable the team to stay aligned with the overall project vision and ensure that the final product meets the customer’s expectations.

Confirmation: Shared Understanding and Validation of Work

The final element of the 3 C’s in Agile is confirmation. It involves validating the work completed against the agreed-upon requirements and acceptance criteria. Confirmation ensures that the work meets the expected quality standards and is aligned with the customer’s needs.

During confirmation, the team reviews the completed work item and seeks feedback from the product owner or customer. This feedback helps in validating that the work item has been successfully implemented and meets the desired outcome. If any modifications or adjustments are required, they can be discussed and addressed during this phase.

Why is Confirmation Important in Agile?

Confirmation is crucial in Agile as it ensures that the team is delivering value to the customer. It helps in validating that the work is on track and meets the customer’s expectations. By involving the product owner or customer in the confirmation process, Agile teams can gather valuable feedback and make necessary improvements. This iterative feedback loop contributes to the continuous improvement and delivery of high-quality products.


Why are the 3 C’s important in Agile?

The 3 C’s – Card, Conversation, and Confirmation – are essential in Agile as they promote clarity, collaboration, and validation. They provide a structured approach to defining work, communicating effectively, and ensuring that the delivered product meets the customer’s needs.

How can Agile teams improve their conversational skills?

Agile teams can improve their conversational skills by fostering a culture of open communication, active listening, and respect. Regular practice of Agile ceremonies and encouraging feedback can also contribute to enhancing conversational skills.

How do the 3 C’s contribute to project success?

The 3 C’s contribute to project success by promoting clarity, effective communication, and customer satisfaction. They enable Agile teams to deliver high-quality products that meet the customer’s needs, adapt to changes, and continuously improve their processes.

Can the 3 C’s be applied in non-software development projects?

Yes, the 3 C’s can be applied in various domains beyond software development. The principles of clarity, collaboration, and validation are applicable to any project that requires iterative and incremental development.


In the Agile methodology, the 3 C’s – Card, Conversation, and Confirmation – serve as guiding principles for effective work management. They emphasize the importance of clear, concise work items, collaborative communication, and continuous validation. These principles allow Agile teams to streamline their processes, foster collaboration, and deliver customer value. The 3 C’s play a significant role in Agile’s success and are key to achieving project goals in a dynamic and ever-changing environment.

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